SAMA Design is an urban design consultancy

Our goal is to create beautiful, creative and functional places as a foundation for quality community life. To do this we consider the interplay between people, spaces, street and buildings.

SAMA is a verb in several languages from Sanskrit to Arabic with meanings of equality and listening - core values of the practice.



Master Planning  |  Concept Design  |  Visualisation  | Neighbourhoods  |  Sites  |  Streetscapes  |  Planning Proposals  |  Policy  |  Design Controls  |  Parklets  |  Street Activations  |  Project Management


Sam George,      Director 

Sam has 14 years experience as an urban designer on a range of projects around Australia across the private and public sector. His work has been recognised with numerous state and national PIA and UDIA awards and he has been invited to present at international urban design conferences, council and community workshops, creative business seminars and universities.  

With degrees in sustainability and urban design from eminent teachers such as Peter Newman, Jan Gehl and Ruth Durack, Sam's values are based on sustainable transport, human scale places, pragmatism and landscape urbanism.  

Sam established his practice in 2013 and consults independently to the private and public sector, as well as working within organisations and teams to provide specialist expertise as needed.  

+ Projects

Public Domain
Bankstown Complete Streets Project (project management) 2018
Campbell Parade Streetscape Upgrade, Bondi Beach 2015-16
Bondi Junction Complete Streets Project 2012-13
Community Parklets (multiple locations, Sydney) 2014-18
Pop-up Gallery Space (multiple locations, Sydney) 2015-18
Clovelly Road Better Block 2014
Whistler St Carpark and Laneway Upgrade, Manly 2013
Public Space and Public Life Study, Midland Town Centre 2009

Urban Renewal
Apartment Masterplan, Carlingford 2017-18
Apartment Masterplan, West Ryde 2015-16
Mixed-Use Masterplan, Punchbowl 2015-16
Mixed-Use Masterplan, Pendle Hill 2012
Darwin Neighbourhood Retrofit 2012
Penrith Aged Care Village Redevelopment 2012
Thirlmere Aged Care Village Redevelopment 2012

Sydenham-Bankstown Metro Design Review 2017
Major Interchanges Urban Design Studies (Parramatta, Macquarie Park, Bondi Junction) 2011-12
Rail Precinct Upgrades (12 stations) 2012-15

Transit-Oriented Development
Bankstown Town Centre Vision and Concept 2017
What If – Ideas for East Perth 2010
What If – Ideas for West Perth 2010
Yanchep-Two Rocks District Masterplan 2006-11

Master Planning
Showgrounds Precinct 2018
Brimbin New Town 2011-12
Capricorn Coastal Village 2006-11
Broome North 2010
Jindee Form-Based Code 2008
Witchcliffe Village 2006


Publications + Presentations